Stack martech how to#
Stack martech software#

This one example shows just how much goes into each element of a marketing campaign and how the MarTech stack is integral as the different parts work in collaboration – even promoting a webinar Opens a new window involves several technologies, and this is just one element of a larger marketing and/or business development campaign. It would then need to be promoted via email and social media marketing as well as customer and prospect targeting via the sales team using a CRM solution. A webinar would at the very least require a landing page to get people signed up, content in the form of sales and marketing text, not to mention setting up and webinar itself. This is one area where there is no fit-all solution marketing departments need to look at their own specific requirements, clients and campaigns, and build their stack based on this. The alone shows how important technology has become to marketing and how each business needs to assess their own needs to create their optimal stack. Many tools may be needed and may feed into different departments if necessary to ensure smooth, efficient running at every level of any given campaign or contract.Ī good indicator of just how important technology has become to marketing is Gartner’s forecast Opens a new window that in five years’ time chief marketing officers will be spending more on technology than chief information officers. Tools can incorporate SaaS platforms, social media tools, content management systems, analytics tools and many other types, dependent on the business in question.ĭependent on the size and needs of any individual business, the marketing stack will change. In the most basic terms, any business’ MarTech Stack is a selection of tools chosen to make marketing operations and processes more effective and efficient. Your MarTech stack is designed to make your marketing efforts more effective, efficient and tailored to your business. Marketing technology Opens a new window, or MarTech, brings the idea of the stack to a new kind of technology and audience. Tech stacks are usually more complex and are more infrastructure based, designed to ensure the backend of any given computer system, server or network.

Stack martech software#

Software stacks can be far reaching and expand from elements such as the operating system to specific applications chosen to streamline processes and enhance results.

Software stacks are bundles of software which are essential for the backend of a site working successfully.

The common types of stack most businesses use are built with a mixture of different technologies and software, although some choose to differentiate between software and tech stacks in the following ways: Your business’ MarTech stack will bring together everything you need to succeed in marketing operations with the right technology in place. Applications and software will run on or on top of other elements in the stack and many will be inter-reliant. Once used mainly in computer hardware and programming, stack has become much more common in everyday use for marketing and it works on the basis of tools building together and running together in a ‘stack-like’ process. The term ‘stack’ has been bandied about in the technology industry for decades.

Stack martech how to#

Dan Purvis, Director at Comms Axis shows brands how to build a balanced MarTech stack for success, efficiency and ROI